Connexin Media rebrands as independent company CXN Digital

ADVERTISING: The CXN Digital screen on Anlaby Road

By Rick Lyon, Co-Editor

Hull-based advertising firm Connexin Media has rebranded as CXN Digital, marking its move to operate as an independent company after separating from parent technology firm Connexin.

Connexin Media was the brainchild of Furqan Alamgir, Connexin CEO, and managing director Paul Cartmell, built on the idea of combining Connexin’s cutting-edge technology with Hull’s most visible advertising locations.

The company’s first digital screen was constructed in September 2023 on Anlaby Road.

In March 2024, the company expanded with the acquisition of The Phoenix, a well-known advertising site on the A63. A second screen was later added to the reverse side, making it one of the most prominent roadside displays for drivers entering and leaving the city. The location attracts more than 550,000 vehicles each week.

All the company’s screens include smart traffic sensors, which record and analyse data to provide advertisers with insights into how many people see and engage with campaigns.

The move to rebrand as CXN Digital reflects the company’s ambition to grow further across the region as a standalone business.

Paul said: “We’re excited to announce CXN Digital, our next chapter of growth.

“CXN Digital will now operate as a separate company, complete with a fresh identity and a renewed focus on innovation.

“I’d like to thank all the businesses that have supported us along this journey. Your trust and partnership have helped us reach this milestone, and we’re only just getting started.

“We’ll have plenty more exciting projects and updates to share soon.”

Paul, who has over 30 years of experience in advertising, began his career at the Hull Daily Mail before spending 14 years with Yellow Pages/Yell.com. He returned to the newspaper as Commercial Director in 2014 and joined Connexin in 2023 to lead its media and advertising operations.

CXN Digital will continue to be based in Hull, providing outdoor advertising supported by data-driven technology and digital displays across key routes in the city.

• For further details, contact info@cxn.digital or call 01482 529715.