The Deep named UK’s best aquarium by consumer champion Which?

‘FABULOUS ARCHITECTURE’: The Deep

By Simon Bristow, Co-Editor

Award-winning visitor attraction The Deep has been ranked as the UK’s best aquarium by independent consumer champion Which?

The Deep was also awarded Recommended Provider status in the publication’s ‘UK’s best wildlife attractions’ category.

More than 2,000 people were asked by Which? to rate renowned wildlife attractions in a recent survey, as well as almost 50 other places around the UK.

Just ten of the wildlife attractions have been made Which? Recommended Providers (WRP) – awarded for their excellent visitor score, great value for money, commitment to conservation, and transparent pricing, among other criteria.

Which? members praised The Deep across several key areas, including receiving the highest score for wildlife experience and customer service.

‘MESMERISING’: A Zebra shark at The Deep

“The wildlife has lots of space and is stunningly well displayed,” said one comment. Another said: “The sights of the different fish swimming together at different depths are mesmerising, even on our third visit.”

The aquarium also received a full five stars for attractiveness, with its “fabulous architecture rising like a glass fin from the Humber estuary”.

Katy Duke, chief executive officer at The Deep, said: “As a charity, we are exceptionally proud to have achieved Which? Recommended Provider status, and this is testament to all our crew in consistently delivering an outstanding day out for visitors.”

The Deep was also named the UK’s top aquarium in Tripadvisor’s recent Travellers’ Choice Awards.